Buzz: The Mall Group just brought together around 30 international designer labels under the temporary roofs of two pop-up stores. Dubbed Contemp Salon (located at both The Emporium and Siam Paragon), this soon-to-be-proper-shop at Siam Paragon is one for working females.
Vibe: Although it’s three-times the size of a usual pop-up store, there isn’t much in the way of décor, just white paravents and clothing separated by brands, each with their own brief bio.
Goods: High-end women’s apparel and accessories inspired by Vogue Japan’s editor Anna Dello Russo’s personal preferences. The focus is on modern-minimal work and day wear from names like Richard Nicoll, House of Holland, Manish Arora, Shourouk, Mawim, and Joseph. Think detailed cuts, sequin dresses and understated pastel-toned tops. Prices aren’t cheap starting from B4,000 for tops, B8,000 for bottoms and B2,000 for accessories.
Why you’ll be back: Unless you’ve got money to spare, you probably won’t. Buying pricey garb from a pop-up store isn’t what we’d like to call the ideal shopping experience. We’d rather wait and see how the actual shop turns out. Nutthachai Bunluthangthum
|Address:||Contemp Salon, M/F, Siam Paragon, Rama 1 Rd., Bangkok, Thailand|
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