How does being Thai affect your design?
Each designer is rooted in a different culture. We draw differently, see differently and the time, culture and environment we grow up with affects how we create things. Pink in Thailand is possibly different from pink in Japan. What I mean is the Thainess has already been buried in our mind and soul, so our design obviously reflects our Thainess too.
How do you think Thai fashion customers have changed their perception toward Thai designer brands?
We’ve been receiving much more attention. Most of the brands are becoming more distinctive and fresh ideas seem to pop up every day, not to mention how the cutting quality has been improved. Projects like the Bangkok Fashion Society (BFS) or Bangkok International Fashion Week (BIFW) also help Thai brands gain more awareness and attention from the customers.
What should we expect from your autumn/winter collection?
We went out on the Columbus Cruise for summer, and so we’re continuing our journey to the forest for autumn/winter. The main story will revolve around a caravan, hunting and camping in the wild.
