BK: How did the “Trasher” videos get started?
Trasher has been throwing parties for five years now. At first, the people joining the parties were my friends and seniors at Silapakorn University. It grew to include other people but then it kind of plateaued. So we decided to make some videos to promote the events. We throw parties once a month and started shooting the videos once a month, too. We do it all by ourselves. The producer, the cameraman, the editor, the actors—they’re all from the Trasher gang. And we pay for it! In the first spot, we did Mariah Carey’s “All I Want for Xmas is You.” And since I’m a total Rihanna lookalike, I got to be her in “We Found Love.”

BK: Your channel has nearly two million views on Youtube.
We were just doing the videos to promote our party. We didn’t think it would be that popular. The number of people watching us in Thailand was a shock, but the fact that our videos are watched worldwide is an even bigger surprise. More than half our views are from abroad. Perez Hilton, the famous blogger, even blogged about our parodies. And Katy Perry tweeted about our parody of her “The One that Got Away,” saying, “This is a bold statement. But if you haven’t seen this, you haven’t lived.” I was amazed and impressed.

BK: How do you deal with negative comments on YouTube?
I only care for people who criticize politely. But for those who are rude, it just gets worse if you reply, especially if you’re emotional. So I just ignore them, or give them an ironic or funny response. Sometimes my fans will stand up and argue for me.

BK: What did you get out of doing these videos?
People recognize me from the videos. They greet me in public places and ask to take my photo. I’m very happy with the response. Also, more sponsors are coming in. However, the sponsors are not just for the videos, they are mainly for the parties. There are even some projects being discussed: a gossip show on cable TV asked me to be their guest and some people asked me to be in their movie.

BK: What’s your plan for the future?
I want to work in the entertainment business. It’s very different being onstage and working behind the scenes. Being onstage is much easier and better paid. Working behind the scenes, in contrast, requires more hard work and brings in far less income. But I love both kinds of work. I dream of having my own TV show, maybe something like an outdoor and adventure program. If possible, I want to do everything—from producing to hosting—by myself. The show must be fun and cheap to produce. Benjamaporn Meekaeo

See Trasher’s clips at http://www.youtube.com/user/trashtele.

Q&A: Chavaporn Laohapongchana

Owner, P’s Material

How was the brand started?
P’s Material was launched in May last year, spurred by my love of hair accessories. At the time there was a large demand for flower headbands but very few options.
What is the inspiration behind your designs?
Everything around me plays a part: my friends, lifestyle and personality, as well as the environment.
Who are your customers?
Teenagers and adults who love fashion and value being unique.
What makes your brand different from others?
P’s Material focuses on handmade products, which are all made by me. It’s quite different in terms of the designs and materials, so our customers are guaranteed exclusivity when they buy from us. When designing items, I prefer to have lots of materials in front of me; they can be anything—once I see the material, it brings me the inspiration and creativity to make

Q&A: Nattawan Komolkittipong

Co-owner, Pakamian

How was the brand started?
My family runs a weaving factory, so we looked to use materials that we were familiar with and started to make products from pakaoma (Thai traditional plaid cloth). After playing around for a while, we realised that to be successful we needed to fuse our own style with the out-of-date colors and patterns of pakaoma.
What was the motivation behind the products?
Our motivation was to create something that people feel isn’t clichéd. We asked ourselves how could we take something commonplace like pakaoma and use it to gain people’s attention. We decided to use it to create everyday items like bags, notebooks and pillow cases.
What makes your brand different?
Quality. Many people perceive pakaoma as cheap cloth. That might be true in some cases but not in ours. We only use 100% cotton. People buy our products because of the unique colors and patterns but also the fine weaving.

Q&A Sasiwan Siriviroj

Owner, Labyrinth

Why did you decide to start selling scarves?
One day, after I had quit my job at an art gallery, I was playing with a scarf that I always wore and started to really notice its beauty. I decided to learn more about them and eventually made one. I later won a young designer contest held by the Workshop fashion brand and my scarves are now on sale at their stores.
What is the inspiration behind your products?
I was inspired by the idea that no matter how an object looks, it’s always more complicated than you think. The creative ideas and products are designed by my brother and I, so our inspiration comes from our backgrounds—what we have been through, seen and felt in our everyday lives. For instance, we decided to incorporate our own pet french bulldog into the latest collection.
Who are your customers?
We target people who love art and new designs, but also want practical products. I believe our brand is high-street fashion; we place a lot of emphasis on the clarity of each print on the scarves as well as the quality and material of the scarves themselves.
What makes your brand different from others?
The concept of our brand is to make art something that is tangible and practical. We focus a lot on artistic creativity. I don’t want us to forget that the birth of our brand came from a desire to create more artistic products.

Q&A: Nalintip Warutai

Co-owner, The Sleeveless Garden

How was the brand started?
It began with three friends—all architecture graduates. We were bored of our jobs and wanted to design our own fashion products to show off our distinct style.
What is the inspiration behind your products?
We all love the vintage style, but aim to add our own unique touches.
Who are your customers?
When we first started selling our products, we thought we’d target people who have a unique fashion sense and don’t follow trends. But now we’ve been in the market a while, we’ve found that most of our customers are young office workers and university students. We aim to offer limited edition accessories that most people can attain.
What’s unique about The Sleeveless Garden?
I’d have to say the materials that we use, the shape of the bags and the fine design process. The materials are the only thing pre-determined before the actual design process starts because everyone loves genuine leather. We’re very open too, so if some new inspiration hits us, we’ll adapt it into the bag before it actually comes out.

Q&A Kanit Tantiwong

Co-owner, Container

How was the brand started?
In 2011, two friends and I got talking about starting a business to create high-quality bags to match our personalities. As one of us knew some craftsmen who had been making bags for a long time, we decided to give it a try.
What is the inspiration behind the products?
Creating bags that represent who we are. At first, we were all about timeless, elegant styles, made to fit our needs, as we love classic Japanese and Scandinavian designs. We are also trying to add quirkiness and colors to our bags, since the feedback from younger customers has been pretty good.
Who are your customers?
I would say anyone who cares for quality bags. They are not cheap due to the fact that they are handmade by qualified craftsmen. Each bag takes longer to make than mass-produced alternatives by other brands. You can see the difference in the seams and details.
What makes your brand different from others?
Our bags don’t scream “look at me.” We believe there are men like us out there who want bags that sort of keep them company and don’t go out-of-date no matter how many years go by. We want to see men carrying bags, and we are proud that our bags are made here, in Bangkok.

BK: What was it like playing a mentally ill person?
My first impression after reading the script was, “Whoa! What a challenge!” And that’s what it really was. To get a clear understanding of how Kwang thinks and feels, I had to dig deep into her complex background. People who have mental disorders tend to be quite quiet and speak with their eyes instead. So I had to learn how to communicate more with my eyes. There were workshops between the director, the actors and the crew. And there was an acting course with M.L. Pandevanop “Mom Noi” Devakul. I also did more research by watching films and reading books about mentally ill people.

BK: Did it affect you, having to enter her personality?
Of course it did. Sometimes during the shooting, I would be too deeply involved in the character’s mind to tune out. I wasn’t aware of it until the crew noticed that I was so absent-minded that they had to pull me back to reality. As for my attitude towards life, the film emphasizes what I’ve always believed: you can choose whether to be happy or depressed, it depends on you. I never let miserable ideas destroy me as the characters in the film do.

BK: Do you feel any pressure being the daughter of famous entertainer Arun Bhavilai?
No, not really. I think my personal life doesn’t matter. What matters is my performance. The only thing on my mind is to do my best. I’m sure this film will prove how I really put in a lot of effort to this role. I want to let my work speak for me.

BK: Has your father given you any advice about starting your acting career?
He tells me to be friendly and generous. At work, I always bring snacks for everyone. More importantly, he always reminds me that everyone in the film crew is equally important, not just the director or the actors. So he teaches me to respect everyone I work with no matter who they are.

BK: What’s your lifestyle like? Do you party a lot?
I rather stay with my mom and hang out at my father’s restaurant, Koona [in Ladprao 71]. Mom and I like to bake and we’re opening a new business, making tab bod [liver pate].

BK: What are your future career plans?
When I was a child, I often tagged along with my dad when he worked. So I’ve always been familiar with the entertainment industry. And now I’m studying Communication Arts in Bangkok University’s International Program. So my goal is crystal clear: I want to work in entertainment. I’m interested in it all—acting, singing and dancing. I would leap at any chance offered to me. I also want to work behind the scenes when I get older and have gained more experience. Benjamaporn Meekaeo.