Forget about international shipping, Danish-born sartorial brand Ganni is putting out its latest idiosyncratic pieces for the launch of its first flagship store in Thailand, this Dec 15, at Central Embassy. 

 

Founded in 2000 by gallerist Frans Truelsen, Ganni initially focused on crafting high quality cashmere knits, keeping up with the paired back neutrals and timeless designs that are associated with Nordic fashion.

 

No one suspected that when the husband and wife duo Nicolaj and Ditte Reffstrup took over the company, the couple would rebrand Ganni into a modern ready-to-wear “It” brand that shakes up the perception of Scandinavian styles.

 

 

Now, Ganni is considered an affordable luxury brand that is responsible for ushering a new kind of minimalism. One that plays off vibrant prints, pop of colors, and classic silhouettes.

 

Unsurprisingly, the brand is coveted by everyone from Hollywood nepo babies and internet sensation Emma Chamberlain to K-pop darlings Jennie Black Pink and actress Han So-hee.

 

This first brick-and-mortar outlet comes just in time for early Christmas presents for the fashionistas out there. Today, Ganni is available at over 600 retail stores worldwide.